Five Free and Easy Ways to Drive Traffic to Your Website
There’s a lot of talk online these days about writing great content. And I’m totally 100% in agreement that if you’re not creating good content for your sites, person or business, stop wasting your time and move on to something else. Great content compels people to action and you need it on your site to grow and accomplish your goals.
But if no one sees all of your great content, does it really matter?
If you have no traffic to your website, is your content really that great?
Yes, your content is that great, but the Internet is not a “build it and they will come” type of environment. If it were, we all would have gotten very rich a long time ago and I probably wouldn’t have to sit down and write out this article for you.
But, since we have to drive traffic to our sites and since “drive” is one of those terrible, horrible words we affectionately refer to as “verbs” (you know, the ones that generally indicate that you have to do something), we’ve got to get off our rear ends and do something to get more traffic.
Otherwise, you can take that great content and stick it in a barrel, no one will ever know it exists.
5 Ways to Get Traffic to your Website
At this point, there’s only about 365 million ways that you can get traffic to your site, but I’m only going to cover five with you right now. All of these methods have a proven track record and are completely free. Well, they don’t cost any money, just some of your time and hard work.
(Yes, you still have to work to make money online, contrary to what the last five messages in your inbox just told you.)
1. Optimize Your Website for Search Engines. I’m no SEO expert and please don’t take this short little blurb as the definitve guide to SEO. There’s many more people far better able to tell you the ins and outs of SEO, but let’s just get some of the basics down. You want your site optimized for the search engines because search engine traffic is always and forever FREE. Give your web pages or blog posts descriptive titles that contain the keywords you want to target. If you want people to find your page when they search for “New York City defense attorney”, make sure those words are in your page title. Include those keywords throughout your article, but don’t make it sound silly. And make sure that when someone links to your site that they use your keywords in their link to your site. That one tip will help you get better search engine results and more free traffic.
To get more in-depth knowledge on search engine optimization, stop what you’re doing right now and go pick up a copy of Aaron Wall’s SEO Book. Aaron is a great copywriter and knows his stuff about SEO. The best part is, you get updates for life when you buy the book as SEO techniques change all the time. Go now and get your copy, then come back here and finish reading. I promise I’ll still be here when you come back.
2. Exchange links with other websites. Now, before you get all goofy, don’t go and get yourself wrapped up in one of those “link farms” that charge you a fee to link back to your site. Not good and you’ll get penalized for it. Find some other websites that are similar to yours or are related and ask for a link exchange. Just make sure you follow through on your end and put a link back to their site.
You also need to work on getting backlinks to your site from other sites. The more sites you have linking to you, the better your search engine rankings will be. Again, stay away from the “link farms” and get some help from Michelle MacPhearson and her 30 Minute Backlinks video tutorials.
3. Look for Joint Ventures. Joint ventures can be very powerful if done in the right way. Give your partners some really good reasons why they should promote your site. By providing them with the right promotional tools such as e-mails, signatures, articles, etc., he/she would no doubt accept your request. To ensure that your website gets better results, look for website owners that have the capability of sending a lot of traffic to you.
4. Join online groups, forums, etc. that could help you with promoting your website. For example, you may post your sites URL in your signature file for the users to see. So you can be a known member by the discussion groups you join, simply participate in discussions that interest you and contribute your knowledge and expertise to the rest of the members.
5. Get a free blog. Blogging is another free method that generates traffic to your website. Post some high-quality information regularly and don’t forget to ping all your posts as it can help in driving traffic to your website. You can sign up for a free blog at Wordpress.com or Blogger.com.
Now, this list is not exhaustive by any means. But it’s something to get you started. Whether you’re wanting to drive traffic to your personal site or your business site, these tips will get you on the right track. But they will don nothing for you if you don’t take action! Get started today and start seeing more traffic come to your website, see more clicks, and see more money coming to you!
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